As Momo Challenge hysteria sweeps the nation, YouTube has started to demonetize all videos about the mortal, including newscasts, explainers, and educational videos debunking the online urban legend.
It is important to emphasise that YouTube’s decision to demonetize videos about Momo is not technically a brand-new programme. The firm has routinely removed monetization capabilities from videos encircling “harmful content, ” which seems to be its scene of anything involving the Momo character.
Philip DeFranco, the popular YouTuber also known as PhillyD, posted to Twitter on Thursday. One point out here that that YouTube demonetized his video, which explains how the Momo Challenge is nothing more than a viral hoax. The other screenshot was a tweet from YouTube’s official account for that very demonetized Momo video.
The first spread last summer after unconfirmed news reports claimed it was responsible for suicides in countries such as Argentina and India. Momo reemerged this past week after worried mothers began sharing posts informing about the challenge across social media. The posts allege that images of a beast identified Momo were are to be found in popular kids videos on YouTube where it allegedly “challenges” progenies to commit suicide.
There are no proved reports of anyone committing suicide due to the Momo Challenge. The Momo image is the creation of an creator at a Japanese special effects firm. A picture of the artist’s creation was posted on Instagram where it was later rent from to develop the modern day urban legend.
The abrupt revitalization of the Momo Challenge could not have come at a worse period for YouTube. The firm has faced increased scrutiny in recent weeks thanks to involving the safety of children on its platform. YouTube announced on Thursday that it would on all videos boasting minors in an effort to curb predatory mentions “thats been” recently uncovered on the site.
YouTubers have over the fallout from these recent scandals. The company finds itself in a position of either alienating its advertisers or the very people who establish the platform’s content. As a ensue, some brands are beginning to go around YouTube and partner immediately with they want to advertise with.
In a statement provided to Mashable, YouTube reiterated that it has not come across any Momo-related content on its platform helping a “suicide challenge.”
“Contrary to press reports, we’ve not received any recent evidence of videos showing or promoting the Momo challenge on YouTube, ” said a YouTube spokesperson. “Content of this kind would be in violation of our policies and removed immediately.“