YouTube bans dangerous pranks


YouTube is demonetizing all videos about the viral Momo Challenge suicide hoax on its platform .

Image: Aytac Unal/ Anadolu Agency/ Getty Images

For some YouTube architects, the scariest thing about the spooky internet “suicide challenge” hoax , Momo, is that they can no longer make money off it.

As Momo Challenge hysteria sweeps the nation, YouTube has started to demonetize all videos about the mortal, including newscasts, explainers, and educational videos debunking the online urban legend.

According to The Verge , YouTube confirms that the company is demonetizing videos about Momo as they infringe its advertiser-friendly guidelines .

It is important to emphasise that YouTube’s decision to demonetize videos about Momo is not technically a brand-new programme. The firm has routinely removed monetization capabilities from videos encircling “harmful content, ” which seems to be its scene of anything involving the Momo character.

While founders can’t make advertising revenue off of them, Momo videos are still granted on YouTube provided they aren’t in violation of platform’s content policies .

Philip DeFranco, the popular YouTuber also known as PhillyD, posted two screenshots to Twitter on Thursday. One point out here that that YouTube demonetized his video, which explains how the Momo Challenge is nothing more than a viral hoax. The other screenshot was a tweet from YouTube’s official account thanking the inventor for that very demonetized Momo video.

YouTube notably posted an official announcement about the “Momo Challenge” in attempting to tamp down the panic simply one day prior.

The Momo Challenge first spread last summer after unconfirmed news reports claimed it was responsible for suicides in countries such as Argentina and India. Momo reemerged this past week after worried mothers began sharing posts informing about the challenge across social media. The posts allege that images of a beast identified Momo were are to be found in popular kids videos on YouTube where it allegedly “challenges” progenies to commit suicide.

There are no proved reports of anyone committing suicide due to the Momo Challenge. The Momo image is the creation of an creator at a Japanese special effects firm. A picture of the artist’s creation was posted on Instagram where it was later rent from to develop the modern day urban legend.

The abrupt revitalization of the Momo Challenge could not have come at a worse period for YouTube. The firm has faced increased scrutiny in recent weeks thanks to disputes involving the safety of children on its platform. YouTube announced on Thursday that it would disable statements on all videos boasting minors in an effort to curb predatory mentions “thats been” recently uncovered on the site.

YouTubers have shared their concerns over the fallout from these recent scandals. The company finds itself in a position of either alienating its advertisers or the very people who establish the platform’s content. As a ensue, some brands are beginning to go around YouTube and partner immediately with specific builders they want to advertise with.

In a statement provided to Mashable, YouTube reiterated that it has not come across any Momo-related content on its platform helping a “suicide challenge.”

“Contrary to press reports, we’ve not received any recent evidence of videos showing or promoting the Momo challenge on YouTube, ” said a YouTube spokesperson. “Content of this kind would be in violation of our policies and removed immediately.“

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Author: Moderator

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