Tencent have all along predominated China’s social networking space with WeChat and QQ. WeChat claims to have one billion monthly active users worldwide, the majority of members of whom are in China. Its older sibling QQ managed to survive the country’s transition from PC to mobile and still have a good clod of 800 million MAUs at long last count.
Over the years Tencent has described contenders from all fronts. E-commerce behemoth Alibaba was one, whose app “Laiwang” to take on WeChat later pivoted to a Slack-like product for endeavour communication.
Now ByteDance is in the spotlight with its new brainchild, Duoshan. The app comes as a mixture of TikTok, which is called Douyin in China, and Snap, to bet on a 5G-powered future in which new generations favor applying ephemeral videos to communicate.
Unlike TikTok, which incentivizes customers to follow celebrities and strangers, Duoshan is built for private messaging. It offers a dazzling selection of special effects and filters, as most other short-video apps do these days. The spin is that videos disappear after 72 hours to provide stress-free, off-the-cuff sharing, a want that WeChat also noticed and prompted the giant to come up with its own Snap-like Stories feature recently.
” We are ensure more and more Douyin users share their videos through other social media platforms and channels ,” Douyin’s president Zhang Nan said in a statement.” With the launch of Duoshan, we are creating our first video-based social messaging app to allow users to share their creativity and interact directly with their family and friends .”
You may not know ByteDance, but its suite of media apps are turning chiefs all over the world thanks to millions of dollars spent on advertising. As of last July, TikTok claimed to have more than 500 million MAUs worldwide, excluding the 100 million customers it gained from acquiring Musical.ly. The overall figure should be much higher now as it assertions 500 million MAUs just within China through Douyin, ByteDance announced today. That solid base should help Duoshan during its initial user acquisition as the app lets easy login for existing Douyin users.
While TikTok is not a direct menace to WeChat — for it’s developed for media consumption and WeChat is more of a tool used to communications and a platform to operate daily errands — Tencent did respond with a dozen video apps over the past time to play catch-up . Now, Duoshan appears to be going after WeChat’s core — instant messaging.
” We hope WeChat doesn’t see[ Duoshan] as a challenger. What they do in essence is to build an’ infrastructure ‘. We, on the other hand, are only moving after people who are closest to you ,” Chen Lin, the newly appointed chief operating officer of ByteDance’s news app Jinri Toutiao said at a press event today.
Two other high-profile entrepreneurs are joining ByteDance to roll out their own social apps today. Smartisan, which backed a WeChat rival that turned out to be a blip, is announcing the product tonight in China. The other challenger is Wang Xin, a innovator in China’s online video-streaming space who was sentenced to jail in 2016 after being charged with furnishing easy access to pornography. His take over social media — Matong — is already live and was greeted with such warm reception that its server went down.
Duoshan has got many people excited. Some of the top trending words on Weibo, China’s closest answer to Twitter, today are linked to ByteDance’s move, such as “social,” ” waging a conflict” and” Zhang Yiming ,” who founded ByteDance in 2012.
Update:( January 15, 2018, 22:00 pm ): The article has been updated to clarify the differences among user numbers on TikTok overseas and Douyin in China . em>