Jeffrey Katzenberg’s upcoming mobile streaming service Quibi has added another notable name to its roster of executive flair. The corporation announced it has hired Tom Conrad, previously VP of product at Snap( producer of Snapchat ), and a co-creator of Pandora, where he helped as leader engineering detective. At Quibi, Conrad will be director product man, which will see him leading commodity, user the investigations and customer support.
The news of Conrad’s hire was firstly reported by Motley on Monday,which also noted Conrad had dished on Quibi’s board since late 2018 and was officially hired as CPO on March 25. He will report to Quibi CEO Meg Whitman in his new role.
Conrad will play a big part in Quibi’s success( or need thereof, if it doesn’t fare well !), as a substantial aspect to the service is to be the app’s mobile designing. Unlike modern streaming services like Netflix, Quibi aims to offer short-form, high-quality video cut into smaller parts for easy consumption on a smartphone. At this year’s SXSW, Whitman explained the Quibi advantage , memo how the technology it’s using will enable the company to do” full-screen video seamlessly from landscape to portrait .”
At Quibi, Conrad’s understanding of streaming services, thanks to his time at Pandora, and apps favored by young consumers, thanks to his character at Snap, are certainly come into play.
Conrad left Snap in 2018 at a critical time for the popular social app. Its massive redesign had only been wheeled out, and was destroyed by early user reviews, with the majority of members holding the update one or two virtuosoes when it reached. The blueprint was subsequently wheeled back. Nonetheless, Snap CEO Evan Spiegel was the product decision maker — Conrad was more involved in terms of execution. That suffer, however, may have given Conrad insight into what doesn’t work for the young Gen Z gang, as much as what does.
The executive likewise spent a decade at Pandora, as CTO and EVP of Product, which discovered him contributing the teams that designed, developed and maintained the Pandora apps across pulpits — including web, mobile and other buyer electronics machines, as well as automotive. While Quibi is focused on being a mobile streaming app, it’s hard to reckon a streaming service that refuses to ever proceed cross-platform — specially since the majority of viewing of today’s streaming service viewing takes place on television broadcasting.( Even when it’s the streaming service from YouTube .)
With its billion-dollar patronage from investors, Quibi has been able to snag several big names for its exec ranks, in addition to its CEO Meg Whitman, and now Conrad.
In March, the company said it landed top CAA agent Jim Toth( married to each other superpower producer Reese Witherspoon, by the space ). Toth’s buyers at CAA included Matthew McConaughey, Robert Downey Jr ., Scarlett Johansson, Jamie Foxx, Zoe Saldana, Chris Evans, Salma Hayek, Zooey Deschanel and Neil Patrick Harris.
Quibi likewise hired former DC and Warner Bros. exec Diane Nelson to lead runnings. Nelson had provided as chairman of DC Entertainment since 2009, and facilitated spearhead development of the DC Universe movies and shows.
In addition, the streaming service itself have so far been signing big-name talent for its content, including Catherine Hardwicke, Antoine Fuqua, Guillermo del Toro, Sam Raimi and Lena Waithe. It’s also working with Steph Curry’s production company and most recently announced — awkward alarm ? em> — a show detailing Snapchat’s founding,focused on Evan Spiegel’s rise.
Image credit: Conrad, via Crunchbase