People Are Throwing Away Their Gillette Products After The Company Releases A Controversial Ad

Recently, the brand Gillette, known for their men’s shaving products, has caused disagreement due to their new ad which addresses the MeToo movement, sexual harassment, and browbeat. The new advertisement uses the same tagline that the company has been using for the past 30 times- “The best a humankind can get.” But this time, it took on a completely new vision which got some of Gillette’s customers angry and confused, as some have called out the brand for “insulting their user base.”

Gillette’s newest commercial isn’t about shaving or razors- this time it focuses on social issues, such as toxic masculinity and the #MeToo movement

Image credits: Gillette

The brand liberated a commercial addressing the problems, which have been discussed openly in recent years. The video opens up with Idris Elba and other men in close-up shots with a voice-over audible in the background: “Bullying, the’ MeToo’ movement against sexual harassment, toxic manlines, is this the best a boy can get? ” a voice asks rhetorically, followed by an image of angry adolescents chasing another boy.

The ad features images of bullying, mansplaining, and catcalling

Image credits: Gillette

The advertisement was released on Sunday and already has almost 600,000 disfavours in comparison to 223,000 likes on its official Youtube video. One statement after another, people are denouncing Gillette’s products and many are wondering whether the use of feminism as a marketing strategy has gone too far.

Pankaj Bhalla, Gillette’s North America brand director told media that “Actually a discussion is necessary. If we don’t talking here it, I don’t think real change will happen”

Image credits: Gillette

He expressed his hopes that men who watch the video will be inspired to be role model for young children and will teach them how to stand up to bad behavior and treat people with respect.

Towards the end of the video, the narrator says that “something has finally changed, ” referencing to the #MeToo movement

Image credits: Gillette

It then goes on to show Terry Crews, who’s known to have experienced sex crime, said here today “men need to hold other men accountable.” The commercial then takes a different turn and presents men standing up to inappropriate behavior. The voice-over continues: “To say the right thing, to act the right way. Some already are- in ways big and small. But’ some’ is not enough. Because the boys watching today will be the three men of tomorrow.”

See the ad that has caused so much disagreement and has already received almost 600 k dislikes

Image credits: Gillette

The commercial has caused quite an uproar and some public personas took it to Twitter to express their disapproval- some in the form of jokes

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However, it is worth mentioning that Ricky Gervais later added, that he wasn’t resisting to the ad itself, but rather just making an innocent joke.

But some people were downright angry

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And of course, Piers Morgan shared his views as well, which has angered some people

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Image credits: piersmorgan

Those who are opposed to bashing and boycotting Gillette, say that those offended by the ad are’ part of the problem’

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In case you feel a little lost, person asked on Reddit “Why are people mad about the Gillette ad? ” and here are some answers

Read more: http :// www.boredpanda.com/ gillette-we-believe-commercial-controversial-masculinity /~ ATAGEND

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