China celebrated Lunar New Year last week as hundreds of millions travelled to their hometowns. While numerous had longed to realise their separated loved ones, others dreaded the weeklong vacation as relatives awkwardly caught up with them with questions like:” Why are you not married? How much do you pay ?”
Luckily, there are ways to survive the gala time in this digital age. Smartphone usage during this period are traditionally surged. Short video app TikTok’s China version Douyin noticeably taken away from by acquiring 42 million brand-new customers over the first week of last year’s holiday, a report from data analytics firm QuestMobile evidences. Tencent’s mobile play blockbuster Honor of Kings similarly gained 76 percent DAUs during that time, according to another QuestMobile report.
People also conceals away by immersing themselves in the cinema during the Lunar New Year, a movie-going season akin to the American holiday season. This year, China wrapped up the first six days of the New Year with a record-breaking 5.8 billion ($ 860 million) yuan box office, according to data collected by Maoyan, Alibaba’s movie ticketing busines slated for an initial public offering.
The new benchmark, nonetheless, did not reflect an expanding viewership. Rather, it came from price hikes in movie tickets, market research firm EntGroup proposes. On the first day of Year of the Pig, tickets were sold at an average of 45 yuan ($ 6.65 ), up from 39 yuan last year. That certainly threw some price-sensitive audience off — although not by a huge boundary as there wasn’t much to do otherwise.( Shop were closed. Fireworks and firecrackers, which are traditionally set off during the course of its New Year to drive bad characters away, are also banned in most Chinese municipalities for safety concerns .) Cinemas across China sold 31.69 million tickets on the first day, a slight decline from last year’s 32.63 million.
Dawn of Chinese sci-fi
Many Chinese business don’t return to work until this Thursday, so the box office results are still being announced. Investment bank Nomura placed the estimated total at 6.2 billion yuan. What’s also noticeable about this year’s film-inspired holiday peak is the fervor that sci-fi The Wandering Earth whipped up.
American audiences may find in the Chinese cinema elements of Interstellar’s space undertakings, but The Wandering Earth will likely resonate better with the Chinese audience. Adapted from the novel of Hugo Award-winning Chinese author Liu Cixin, the film tells the story of the human race searching a brand-new dwelling as the aging sunbathe is about to devour the earth. A group of Chinese cosmonauts, scientists and soldiers eventually used to work a plan to postpone the cataclysm — a patch be considered to have stoked Chinese spectators’ appreciation of pride, though the salvage also involves those participating in other nations.
The film, featuring convincing special effects, is also widely portended as the dawning of Chinese-made sci-fi films. The perception gave rise to a ripple of patriotic online examines like” If “youre gonna have to” Chinese, extend watch The Wandering Earth” though it’s unclear whether the discourse was genuine or ought to have manipulated.
Alibaba’s movie powerhouse
This record-smashing holiday is also well been a big win for Alibaba, the Chinese internet outfit best known for ecommerce and increasingly cloud calculating. Its content product segment Alibaba Pictures has backed five members of the movies screened during the course of its vacation, one of which being the blockbuster The Wandering Earth that likewise counts Tencent as an investor.
Tech giants with online streaming services are on direction to upend China’s film and entertainment industry, a sector traditionally to be covered by old-school make residences. In its most recent one-quarter, Alibaba increased its stake to take majority control in Alibaba Pictures, the cinema yield business it acquired in 2014. Tencent and Baidu have also spent big bucks on content creation. While Tencent zooms in on video games and anime, Baidu’s Netflix-style video site iQiyi has received wide-ranging acclaim for house-produced drama like Yanxi Palace, a smash hit drama about backstabbing concubines that was streamed over 15 billion times .
Seeing all the amusement options on the table, the Chinese government made a pre-emptive move against the private musicians by introducing a word app designed for propaganda purposes in the weeks leading to the vacation.
“The timing of the publishing of this app might be linked to the upcoming Chinese New Year Festival, which the Chinese Communist Party sees as an opportunity and a essential to spread their ideology, ” Kristin Shi-Kupfer, administrator of German think tank MERICS, told TechCrunch earlier. “[ It] may be hoping that people would use the holiday season to take a closer watch, but likely also knowing that most people would rather choose other sources to loosen, exhaust and travel.”