Glow is a new startup that says it wants to help podcasters construct media business.
That’s something co-founder and CEO Amira Valliani said she tried to do herself. After a career that included working in the Obama White House and getting an MBA from Wharton, she propelled a podcast extending local elections in Cambridge, Mass ., and she said that after the initial six occurrences, she struggled to find a sustainable business model.
Valliani( depicted above with her co-founder and foreman commodity policeman Brian Elieson) remembered recollecting,” Well, I got this one grant and I’d love to do more, but I need to figure out a mode to pay for it .” She realized that advertising didn’t make sense, but when a listener expressed interest in paying her immediately , none of the already existing platforms acquired it easy.
” I merely couldn’t figure it out ,” she said.” I felt an acute need, and I thought,’ Are there other people out there who haven’t been able to figure out how to do it, because the face-lift is just too high ?'”
That’s the need Glow tries to address with its first product — permitting podcasters to create paid subscriptions. To do that, podcasters create a subscription page on the Glow site, where they can accept pays and then permit listeners to access paywalled content from the podcast app of their choice.