BuzzFeed teams up with Eko to create interactive recipes and other videos

BuzzFeed and Eko have been working together to create a wide range of interactive videos, which they began propelling in the past week or so — beginning with the this Tasty potato recipe that allows you to customize your ingredients, uncovering a little bit about your personality in the process.

There’s also an interactive Tarot speak, a video quiz that determines which kind of bird-dog “youre gonna have to” and this customizable ramen video.

I spoke with BuzzFeed and Eko executives last week to learn more about how they’re working together, and where it might go next.

These videos — generally brief and based on existing BuzzFeed formats — feel quite distinct from previous Eko showcases like ” That Moment When ,”~ ATAGEND which is more of a comedic, Select Your Own Adventure-style story.

Eko’s Chief Creative Officer Alon Benari acknowledged that in the past, the company generally” started from a traditional video and administered interactivity into it .” But while” “thats one” of the first projects where we did the other direction” — namely, taking an interactive format like a quiz and introducing video — the focus is still on” bringing together the most wonderful of both world-wides .”

” This isn’t future directions change ,” lent Vice President of Business Development Ivy Sheibar.” We have a full pipe of what you would consider coming more from traditional video .”

Walmart is working with Eko to create interactive content

As for BuzzFeed, Chief Marketing Officer Ben Kaufman suggested that this is a natural postponement of the publisher’s strategy to experiment with new formats. By offering these sorts of interactivity, BuzzFeed can tailor-make videos to their viewers’ needs and interests( for example, by customizing video recipes based on dietary rules) while also” granting our audience to engage with our videos and develop data feedback loops .”

In addition to providing the technological scaffold to develop these videos, Kaufman said Eko’s team shared important revelations from years of ordeal with interactivity.

” One of the things they developed us on was what the meaning of a meaningful alternative was –[ a select] where actually as an audience member you are able to take that to heart and attains you are interested in,’ This video is really made for me ,'” he said.

Kaufman added that as BuzzFeed and Eko continue rolling out different types of interactive videos,” Our destination in the next few weeks is to rift this, to build a real deep audience connection, ensure exactly what we affectionate and move heavy into scaling that .”

Read more: https :// techcrunch.com/ 2019/04/ 02/ buzzfeed-eko /

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