BuzzFeed and Eko have been working together to create a wide range of interactive videos, which they began propelling in the past week or so — beginning with the this Tasty potato recipe that allows you to customize your ingredients, uncovering a little bit about your personality in the process.
There’s also an interactive Tarot speak, a video quiz that determines which kind of bird-dog “youre gonna have to” and this customizable ramen video.
I spoke with BuzzFeed and Eko executives last week to learn more about how they’re working together, and where it might go next.
These videos — generally brief and based on existing BuzzFeed formats — feel quite distinct from previous Eko showcases like ” That Moment When ,”~ ATAGEND which is more of a comedic, Select Your Own Adventure-style story.
Eko’s Chief Creative Officer Alon Benari acknowledged that in the past, the company generally” started from a traditional video and administered interactivity into it .” But while” “thats one” of the first projects where we did the other direction” — namely, taking an interactive format like a quiz and introducing video — the focus is still on” bringing together the most wonderful of both world-wides .”
” This isn’t future directions change ,” lent Vice President of Business Development Ivy Sheibar.” We have a full pipe of what you would consider coming more from traditional video .”