Ahead of Apple’s plans to introduce its own streaming service this year, the company has partnered with Samsung to allow iTunes content be accessed on Samsung Smart TVs. Samsung announced this morning that it will offer access to iTunes Movies and TV proves through a new” iTunes Movies and TV” app on its Smart TVs across 100 countries, and it will offer AirPlay 2 supporting on its Smart TVs in 190 countries worldwide.
Samsung is the first Tv manufacturer to have direct access to iTunes content though this new” iTunes Movies and TV” app, but this is not the first time that iTunes content has been accessible outside of Apple’s own ecosystem.
iTunes content is already accessible today through the third-party Movie Anywhere application, alongside purchases from Prime Video, Google Play, Microsoft Movies& TV, Vudu, and others. That app currently works on a number of streaming media machines, like Roku, Fire TV, Apple TV and others, but not yet on Samsung Smart TVs. In addition, Apple Music can today be streamed on Android devices and Echo speakers, and iTunes is available on Windows PCs.
According to Samsung, Apple’s new” iTunes Movies and Tv Shows” app will allow Samsung Smart TV owners to browse their existing iTunes library and the iTunes storage, where they can purchase and rent several hundreds of thousands of movies and TV episodes, including a large selection of 4K HDR names. The movies and TV depicts will likewise work with Samsung Smart TV features, like the Universal Guide, the new Bixby, and Search.
Meanwhile, Samsung is building AirPlay 2 assistance may be consulted on a range of Smart TVs, including QLED 4K and 8K TVs, The Frame and Serif lifestyle TVs, as well as other Samsung UHD and HD simulates. This will enable TV owners to play videos, photos, music, podcasts, and more on their TV.
“We look forward to bringing the iTunes and AirPlay 2 experience to even more patrons around the world through Samsung Smart TVs, so iPhone, iPad and Mac customers have yet another way to enjoy all their favorite content on the most difficult screen in their home, ” said Eddy Cue, senior vice president of Internet Software and Services at Apple, in the following statement about the launch.
Given Apple’s plans to launch its own streaming service in 2019- presumably through its existing iTunes app- it induces sense that Apple would induce that app available on more devices in the living room, where it doesn’t have as much of a presence thanks to Apple TV’s small footprint.
The new app and AirPlay 2 will be offered on 2019 Samsung Smart TV models this spring. Samsung says. 2018 Samsung Smart TVs will receive a firmware update to enable access.