Shocking likeness of the searing injuries that seatbelts can leave behind after a accident are being celebrated as survival badges of reputation, and depicting the important role played by belting up.
The initiative is part of an NZ Transport Agency( NZTA) campaign to shorten the number of deaths on NZ streets. According to them, 90 people die per year because they weren’t wearing their seatbelt, most of whom are young men in rural areas. The tackling likeness are of 10 real-life crash survivors, whose post-crash harms were recreated by the SFX make-up company PROFX.
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